The End Is Near

Raid

AI is changing a lot in the communication’s industry. But the worst that can happen is for creatives to refuse this change. So I thought it would be a fun exercise to take this Raid mosquito repellent campaign from my first portfolio (basically scamps with a logo), and bring it to life with the use of AI. The result isn’t bad for an evening’s work.

Not all the AI tools I now master are visible in this example, but I can use Midjounrey (images), ChatGPT (copy and images), ElevenLabs (audio), Runway (motion), and a few others.