Greg Talbot
McDonalds_NightLight_large.jpg

McDonald's


To launch the new McDonald's 24 hour offering, we created nightlights that looked like fries when plugged in to reassure people that whatever time of the night it was, a McDonald's was open close by.
Print, banners, and an app also helped get the message across.


The idea was featured on The Inspiration Room, Coloribus, Ads of the World, Adeevee, Advertolog, Design You trust, and more.


Agency: Cossette Vancouver
CDs: Bryan Collins, Rob Sweetman
Creatives: Bart Batchelor, Greg Talbot


Nightlight

McDonalds

For the first time, some McDonald’s stores in the Vancouver area would stay open all through the night.  To get the word out to hungry nightcrawlers, we turned the brand’s iconic fry box into comforting nightlights.

The idea was featured on The Inspiration Room, Coloribus, Ads of the World, Adeevee, Advertolog, Design You trust, and more.

nightlight_object_v3.jpg

OOH, print, digital banners, and a website were created.

bus stop in situ.jpg
website and app_v3.jpg

Credits:

Agency: Cossette
CDs: Bryan Collins, Rob Sweetman
Creatives: Bart Batchelor, Greg Talbot