The must against dust
Flash Dust Magnet
Dust comes back daily. You see it on the TV, the side table, on the shelves. So it needs to be addressed more often than during the weekly clean. Which can be a pain…unless you have a Flash Dust Magnet.
I worked on the idea and original script during my 2-month stint at Saatchi & Saatchi in London in 2021. The campaign was then produced after I left.
30” TVC
Credits
Agency: Saatchi & Saatchi
Concept: Aimée Valentine Marshall & Greg Talbot
Copy: Greg Talbot & Glenn Smith
Art Direction: Aimée Valentine Marshall