Novonesis

The start of a new era

Novonesis

Novonesis is a new company born from the merger of Novozymes and Chr. Hansen. And Anomaly was tasked to help create this new brand. I was involved from the get go, helping formulate the strategic positioning, and then develop Novonesis’s personality and tone of voice, and oversee all copy needed in the new brand guidelines. I also worked on the launch campaign.

The campaign and new company was launched in February 2024.

Here is a sizzle real of the project.

We teased the upcoming merger and new company through a 45” film that uses only stock and our newly developed design system.

Film Credits

Agency: Anomaly Berlin
GCD / Art Direction: Henrik Edelbring
CD / Art Direction: Karin Reineke
Concept & Copy: Greg Talbot